@fightnightmiz - Account Management

Upon taking on a leadership position at Fight Night, a student-ran organization on Mizzou’s campus raising money and awareness for pediatric cancer through a charity boxing match, I engulfed the looks and functions of the social pages across Instagram, TikTok, LinkedIn and Facebook into my job title. In our 2026 season, and as AM of this account, I recruited a staff to work under the media side of things, complete with a photographer, videographers, short-form content producer, graphics specialist and more! Through producing content surrounding the 20 amatuer fighters chosen to fight in this event, our beneficiary Lizzy’s Walk of Faith, promotion for events etc. we were able to achieve some of the following stats:

• In our prime three months of high activity and promotion (November 2025-February 2026), our IG alone brought up page views from less than 100K to 1.7M

• Moving into our season beginning in November from our dead period in September, we increased profile visits by 201%

• The week leading up to the Main Event on March 7th, 2026, we produced an average reach of 500K accounts alone

• Social media awareness brought 2-3x the amount of attendees at our three-pre events (before the Main Event or “Fight Night” Press Conference, Trivia Night and Weigh-In, therefore doubling-tripling our sales from our 2025 season

• Prioritized producing much more short-form video content (0:15-0:30 seconds long on average) to mix our content into accounts’ algorithms, grabbing ahold of around 13% of our total interactions

• Worked and collaborated with other organizations on campus and created collaboration posts through main feed posts and story posts to create awareness across other student-ran or Mizzou-oriented channels