GoGo SqueeZ - Weber Shandwick Campaign

I had the opportunity to travel to "The Big Apple" with Mizzou's Journalism School's Winter Abroad program to work on Weber Shandwick's client project for GoGo squeeZ on their newest GoGo squeeZ Active product line - a trip all about apples and applesauce!

Being able to contribute to strategy, research, creative ideation, and campaign development for a global brand was more than a amazing experience. From sitting in on meetings to building a full campaign planbook/presentation rooted in Gen Z culture and their health/wellness era! This experience challenged me and my lovely “Z-O-U” team to think more strategically, creatively, and collaboratively than ever before!

With the help of the Weber Shandwick team and executives, we met with leadership over at GoGo squeeZ and were briefed on our ask. Over the course of 10 work days, our team conducted a 48- hour research survey, accommodated with quotes and stats used within our final presentation, explored different avenues of our secondary research and spelled out deliverable leg extensions of what we saw for the Go Go squeeZ Active line (one shown below as an integrated activtion being held in a third-space hub of NYC, Washington Square Park).

For legal reasons, our planbook, situation analysis and pitch deck are being housed at Weber, but please feel free to ask further questions about this amazing experience!